Consider how drastically communication has changed in the past decade. At the turn of the century, cellular phones were luxury items for the sole purpose of phone calls, and the phrase "social media" hadn't been coined yet. In the past few years, Facebook and Twitter have gone from being non-existent to commonplace, with over 750 million users. These days, social media is much more than just social; brands use social media extensively, and for good reason. Social media tools afford businesses constant contact with current and prospective customers through creative means. As part of new initiatives, Heartland recently added Facebook, Twitter and LinkedIn to its web presence.
Now, users have access to the latest industry news, a channel to engage with other Heartland Dental Care dentists and dental professionals as well as details on the latest career opportunities. In addition, followers of Heartland (@HeartlandDental) will have access to candid discussions about Heartland Dental Care and dental group practice management, Heartland culture, industry news, clinical insights and other company specific details.
"With these new initiatives, we can increase pull branding - attracting dentists and dental students to us as well as establish Heartland as a household brand name."
Community and Brand Manager at Heartland Dental Care and Editor of Smiling magazine
"In order to connect with our demographic in the most advantageous way possible, it's important to recognize how useful social media applications can be and identify how they can best serve Heartland's long-term recruitment and affiliation goals," said Ashley Buehnerkemper, Community and Brand Manager at Heartland Dental Care and Editor of Smiling magazine. "With these new initiatives, we can increase pull branding – attracting dentists and dental students to us – as well as establish Heartland as a household brand name."
Both new grads and tenured dentists who are considering a career or affiliation with Heartland will find useful content in each social media application, with topics such as Why HDC?, Why Dental Management?, Continuing Education, Setting Goals and much more.
"Through multiple sources, doctors and dental students can now easily learn how Heartland's win-win solution can benefit them."
Director of Recruitment at Heartland Dental Care
"It's vital to establish and continually maintain our online presence so that current and prospective dental professionals will have the necessary tools to engage with our company," said Nancy Pals, Director of Recruitment at Heartland Dental Care. "With these social media additions, our reach is practically unlimited—a factor that gives us a tremendous advantage in recruiting. Through multiple sources, dentists and dental students can now easily learn how Heartland's win-win solution can benefit them."