Rolling Forward

Smiling Magazine Goes Virtual

Writer Stewart Brand once said, "Once a new technology rolls over you, if you're not part of the steamroller, you're part of the road." Such a metaphor certainly applies to the force of nature that is the World Wide Web. Online technology plays a vital role in today's communication and has become standard in reaching modern audiences – a standard now employed by Smiling magazine.

"With the online version of Smiling working together with the print edition, we are communicating Heartland's news, values and aspirations like never before," said Fred Lyons, Vice President of Marketing. "Utilizing online resources is just one example of Heartland's continual technological growth. In this day and age, it's easy to become lost in the technology storm; however, we continually strive to stay ahead of the curve and implement the latest communication methods to best deliver our message."

"With the online version of Smiling working together with the print edition, we are communicating Heartland's news, values and aspirations like never before."

Fred Lyons
Vice President of Marketing at Heartland Dental Care

At SmilingMagazine.com, visitors can view the latest issue of Smiling, as well as browse past issues in the archive section. In addition, users can access information about Heartland, read an overview of the company and find office locations. Dentists and dental professionals can learn about becoming part of the Heartland family as well.

"SmilingMagazine.com not only helps distribute the current issue on a mass scale, but the website also serves as a means for visitors to learn more about Heartland's commitment to excellence," said Lyons. "Whether it's introducing users to past issues they previously wouldn't have had access to or reaching out to students and existing dentists who are interested in Heartland's valuable opportunities, the site is definitely a significant addition to our ever-expanding marketing initiatives."

Creating SmilingMagazine.com is just another way Heartland is "rolling" forward.