Social Media at Heartland Dental
Heartland Dental strives to help affiliated dental offices build strong ties to the communities they serve. One great way to do this is by being involved in social media. The ever-growing platform of social media provides an excellent place for dental offices to grow their practices by sharing what they have to offer to a large number of potential patients.
Social media provides a place for people to come together online to share stories, information, photos and more. By having a strong online presence on such sites such as Facebook, etc., affiliated dental offices can join the conversation. The important information they share has the ability to reach thousands of social media users each day.
Online Marketing Representative at Heartland Dental
One of the most popular and user-friendly platforms, Facebook has been identified as the prime virtual outlet for dental offices to make an impact. With the help of Heartland Dental's marketing team, a Facebook page is created and managed for each affiliated dental office. In addition to displaying office hours and contact information, offices can utilize Facebook to share promotion information, contests, pictures, videos and informational links. Facebook also gives patients the opportunity to share the experiences they've had with the practice and check in. All of these activities provide great ways to build stronger patient relations and create greater awareness of the office.
The marketing department at Home Office assists affiliated dental offices in keeping their Facebook pages active and relevant so that the dentists and their teams can focus on what is most important - delivering world-class patient care. Members of the marketing team work with each dental office to customize a page with images and content specific to the office brand and that is posted regularly for continuous page activity, fostering open communication with patients and the community.
The scheduling function allows team members to schedule posts several weeks or even months in advance, making it easy for team members to use Facebook efficiently and focus on delivering dental care.
This process is streamlined for Heartland Dental affiliates with the use of Shoutlet, an intuitive social media management solution. "Shoutlet allows users to build their brand through strategic online marketing, leading to successful reach of their target market," said Ellie Hanson, account director at Shoutlet, Inc. "As Heartland Dental continues to support more offices, the team at Shoutlet will continue to work with the company to provide services and functionalities that meet the needs of the dental offices."
One of the most valuable functions that Shoutlet offers is the post scheduling capability. It can be difficult to remember to post important information to Facebook, not to mention time-consuming. However, the scheduling function allows team members to schedule posts several weeks or even months in advance, making it easy for team members to use Facebook efficiently and focus on delivering dental care.
While Facebook is the primary platform for Heartland Dental's affiliated offices, Shoutlet offers the capability to manage different social media accounts across a variety of social networks in one place. Looking to the future, the marketing team is working to expand into new social platforms that can be of benefit to the dental practices. To maximize the value of this tool, the marketing team holds ongoing training sessions with team members so they are able to utilize Shoutlet most effectively.
Shoutlet offers the capability to manage different types of social media accounts in one space.
"By getting involved with social media, affiliated dentists and teams are able to build campaigns and share stories that showcase their own unique brand," said Sarah Easter, online marketing representative at Heartland Dental. "It's a great way to create open conversation with the community and inspire people to come in and see what the practice is all about!"