A Specialized Focus

An introduction to Heartland Dental’s specialty support from Founder and CEO, Dr. Rick Workman

“The challenges and obstacles general dentists face while practicing dentistry and managing their offices are not immune to specialists. They face the same difficulties and share the same responsibilities. Therefore, they can benefit from Heartland Dental’s support just as general dentists do.”


Dr. Rick Workman, DMD
Founder and Chief Executive Officer of Heartland Dental

Supporting and promoting lifetime care has always been a staple of Heartland Dental. We are committed to supporting dentists in providing the minimal amount of dentistry necessary to have the biggest long term impact. We use the term “lifetime care” quite often. For good reason – in order to ensure patients are receiving optimal care for their immediate needs, as well as care that will benefit them throughout their lives. Lifetime care should be a continual office philosophy. Supported dentists are encouraged to think about what the lives of their patients will be like now and at age 70, and what they can do now to help them develop their health the best way possible.

Specialty dentists certainly fit into this philosophy. Whether discussing an orthodontist, oral surgeon, endodontist, etc., specialists address many important aspects of a patient’s oral health that a general dentist may not have the necessary skills and knowledge to help with. In these situations, specialists provide needed care that can drastically benefit the health of patients – care that may not be available elsewhere. According to the American Dental Association, “Specialists are recognized in those areas where advanced knowledge and skills are essential to maintain or restore oral health.” Without the existence of specialty dentists, complete lifetime care would not exist.

With our commitment to lifetime care, it only makes sense that Heartland Dental fully extend its support to specialists as well as general practitioners. In 2015, we’ve taken the necessary steps to do just that. Now our recruiting and affiliation teams are actively educating specialists across the nation on what support Heartland Dental can offer them.

The challenges and obstacles general dentists face while practicing dentistry and managing their offices are not immune to specialists. They face the same difficulties and share the same responsibilities. Therefore, they can benefit from Heartland Dental’s support just as general dentists do. Specialists interested in opportunities with Heartland Dental have access to several options depending on their situation. These options are detailed further in the accompanying infographic and in the following specialty Q & A article.

As Heartland Dental strives to become the leader in dentistry and positively impact the dental industry as a whole, we need to support dentists of all types and backgrounds, including specialists. Currently, we support 65 specialist dentists, and anticipate continually supporting more and more through the end of the year and into 2016.

For specialists who simply want to provide specialty care, without the administrative burdens.
  • Endless flexibility
  • Customizable to fit your career goals
  • Build or extend patient base with no personal investment
For specialists with limited to no experience looking to have ownership in a specialty office.
  • Minimum 1 year as a Supported Specialist
  • Develop a joint venture option within 12 months
  • Transition completed within 18-24 months
For specialists who own or have the desire to own a specialty office.
  • Freedom from administrative burdens
  • Mitigate associateship risks
  • Access office equity
  • Expanded patient referral base from network of supported offices
  • Available for single or multiple specialty offices