From the Heart

A Message from Dr. Rick Workman, Our Founder and Chief Executive Officer

Rick Workman, DMD

Whether this is your first time reading or you are a loyal subscriber of our SMILING magazine, I’m sure you have picked up on a recurring theme—our quest for quality through constant and never-ending improvement. We pride ourselves on investing much time and resources into empowering our doctors and team members and continually enhancing our facilities and technology.

Looking back, 2010 was no exception to that quest. When I reflect upon the year, I’m simply amazed at what the wonderful people in this organization accomplished. We charged the year with very aggressive goals to continue our substantial growth strategy, implement Kodak’s digital radiography in all Heartland offices and provide IV sedation certification training to interested doctors, just to name a few.

Here I sit in 2011 and am happy to say we have hit the mark on each of those goals and have even exceeded some.

Wow! These achievements were no small undertaking and couldn’t have been accomplished without each and every one of our team members.

With all that was accomplished in 2010, I am eager more than ever to see the strides we will make in 2011. I assure you our focus on constant and never-ending improvement will guarantee that we continue to meet and exceed the goals we set, year after year.

In 2011, I look forward to our continued growth strategy—adding 60 affiliation and 20 startup dental practices throughout the year. With such phenomenal practice growth, we will also materially improve our infrastructure to ensure we offer the world-class service our teams and patients are accustomed to.

2010 by the Numbers:

  • 75 new dental graduates
  • Six new startup dental practices
  • 39 affiliation dental practices
  • Complete installation of Kodak digital radiography in all Heartland offices — specifically 102 offices in 2010 alone
  • Heartland patients ranking our dentists among the top 15% of hundreds of dental practices across the country
  • 14 additional Heartland doctors completing the intensive IV sedation certification courses

We will enhance our doctor, team and patient experiences by implementing new technologies, such as ezlase™ by Biolase, and e-mail and text communication tools for appointment confirmation, statements, insurance verification and much, much more.

Additionally, another group of Heartland doctors will complete the intensive IV sedation certification requirements, so they can be the leaders in their markets offering patients the care they want and deserve.

The dental industry is an exciting place to be right now; I’m honored Heartland is leading it! Stay tuned for the next edition of SMILING magazine to hear about how we are meeting and exceeding our goals in 2011.

Here’s to another great year!