From the Heart

Rick Workman, DMD
Rick Workman, DMD

Founder and CEO of Heartland Dental Care

A Message from Dr. Rick Workman, Our Founder and Chief Executive Officer

Last year, Heartland Dental Care had a landmark year for innovation and growth. We opened 13 new startup dental practices, affiliated with 63 new practices, including Neibauer Dental Care, and hired 45 new dental graduates. In addition, we established a social media presence to increase visibility, rolled out Smile Reminder to enhance patient communication and added new technologies such as the Biolase ezlase laser and VELscope Vx oral cancer screening device. In 2012, we’ve built upon that foundation, with plans to grow even further. We plan to open 23 new startup dental practices, affiliate with at least 50 practices, expand advanced training for doctors and utilize the Perfect Fit Selection Process for hiring world-class candidates.

Now five months deep in 2012, we’re already expanding HDC and helping our practices enhance patient experiences.

Plans for 2012
  • Startup 23 new dental practices
  • Affiliate with at least 50 practices
  • Expand advanced training for doctors
  • Utilize the Perfect Fit Selection Process for Hiring

As we approach the mid-point of the year, we are making strides to meet those goals and have added some new strategies. Along with the implementation of the Perfect Fit process, we will further develop the role of Regional Administrator and provide a more detailed training program for new Business Assistants. These improvements will strengthen our infrastructure and prepare us for another year of phenomenal growth.

We will also continue to focus on providing advanced training in laser dentistry, IV sedation and Invisalign. HDC is committed to providing dentists and teams with cutting-edge technology to provide patients the level of care they want and deserve. With the dedication of each team member, 2012 can top even last year’s successes. I can’t wait to see what the second half of the year holds!